Our Story
Chheent was founded in 2018 in Jaipur with a simple purpose — to bring back pure cotton hand block printed clothing for children.
The idea was born when I was expecting my second baby and my daughter was just nine months old. I was searching for soft, breathable cotton clothes like the ones my mother stitched for me as a child.
But I noticed something had changed.
Authentic hand block printed fabric was becoming difficult to find. Screen prints were replacing traditional craft. The beautiful Jaipur hand block printing industry was slowly fading.
When I couldn’t find comfortable, skin-friendly hand block printed frocks and pajama sets for my daughter, I decided to create them myself.
What started as stitching clothes for my own children soon became Chheent — a brand dedicated to:
Pure cotton kidswear
Traditional hand block printing
Breathable summer clothing for children
Supporting local artisans in Jaipur
At Chheent, we design playful prints in 100% cotton, keeping children’s comfort first while helping preserve India’s heritage textile craft.
Every piece is thoughtfully made in Jaipur and carries the softness of cotton and the beauty of handcrafted block prints.
Chheent is more than clothing — it is comfort, craft, and conscious parenting.
Every piece we make carries softness, tradition, and a mother’s care.
From my home in Jaipur to homes across the world —
Chheent is not just clothing.
It is comfort. It is craft. It is childhood.
— Swati Choudhary
Founder, Chheent 🤍